Inspur Group — Enterprise Cloud & Digital Solutions
Corporate communication
PROJECT TYPE
Professional experience · B2B Marketing Assistant
YEAR
AREA OF WORK
Corporate communication
FOCUS
Energy-sector research · Enterprise client needs · Competitive intelligence
Overview
Since August 2026, I have worked in the Market Development Department at Inspur Group · Jinan Inspur Enterprise Services Information Technology Services Co., Ltd. as a B2B Marketing Assistant, supporting enterprise cloud and digital solutions for corporate clients.
Since August 2026, I have worked in the Market Development Department at Inspur Group · Jinan Inspur Enterprise Services Information Technology Services Co., Ltd. as a B2B Marketing Assistant, supporting enterprise cloud and digital solutions for corporate clients.
The challenge
The task was to turn broad digital-transformation trends into concrete signals about what traditional-energy enterprises might need, while making early client conversations useful without overstating the feasibility of a solution.
The task was to turn broad digital-transformation trends into concrete signals about what traditional-energy enterprises might need, while making early client conversations useful without overstating the feasibility of a solution.
Approach
Industry research: Tracked digital-transformation trends in the energy sector to identify emerging enterprise needs.
Enterprise client research: Communicated with designated target companies, documented potential requirements, and introduced initial feasible solution directions.
Competitor research: Analysed digital-solution competitors in the traditional-energy segment and translated market findings into insights for improving Inspur’s existing solutions.
Industry research: Tracked digital-transformation trends in the energy sector to identify emerging enterprise needs.
Enterprise client research: Communicated with designated target companies, documented potential requirements, and introduced initial feasible solution directions.
Competitor research: Analysed digital-solution competitors in the traditional-energy segment and translated market findings into insights for improving Inspur’s existing solutions.
Gallery
