INSIGHTS

RESEARCH & WRITING

RESEARCH & WRITING

Commentary on brands and communication, alongside summaries of my research, essays, and reports.

Commentary

5

min read

A brand department’s job goes beyond production

Commentary

5

min read

A brand department’s job goes beyond production

Commentary

6

min read

When credibility becomes a competitive advantage: lessons and limits from the press

Commentary

6

min read

When credibility becomes a competitive advantage: lessons and limits from the press

Commentary

6

min read

Competing for attention: where ELM helps, and where it stops

Commentary

6

min read

Competing for attention: where ELM helps, and where it stops

Commentary

6

min read

Data is bargaining power: keeping brand investment at the table

Commentary

6

min read

Data is bargaining power: keeping brand investment at the table

Illustrative escalation path of the Dove Qixi crisis

Commentary

6

min read

Beyond offence: what the Dove Qixi backlash reveals about brand consistency

Illustrative escalation path of the Dove Qixi crisis

Commentary

6

min read

Beyond offence: what the Dove Qixi backlash reveals about brand consistency

Research summary

1

min read

Exploring the Global Popularity of Chinese Danmei Cultural Products from the Perspective of Cultural Distance

Research summary

1

min read

Exploring the Global Popularity of Chinese Danmei Cultural Products from the Perspective of Cultural Distance

Borneo Cultures Museum, venue for i-COME 2026

Research summary

2

min read

“Following the Rainbow”: Conformity Consumption Among LGBTQ+ Consumers in Digital Communities in Mainland China

Borneo Cultures Museum, venue for i-COME 2026

Research summary

2

min read

“Following the Rainbow”: Conformity Consumption Among LGBTQ+ Consumers in Digital Communities in Mainland China

Essay summary

1

min read

Toly Bread Crisis Analysis

Essay summary

1

min read

Toly Bread Crisis Analysis

Report summary

2

min read

KPI Funnels for Social Commerce Startups

Report summary

2

min read

KPI Funnels for Social Commerce Startups