Minyuan Steel Group
Corporate communication
PROJECT TYPE
Professional Experience
YEAR
AREA OF WORK
Corporate communication
FOCUS
Steel manufacturing / heavy industry
Overview
From September 2025 to July 2026, I worked part-time in Minyuan Steel Group’s Enterprise Management Department as a Brand Promotion and Corporate Culture Operations Assistant. My responsibilities covered government visits, sustainability reporting materials, employee activities, and corporate communication.
From September 2025 to July 2026, I worked part-time in Minyuan Steel Group’s Enterprise Management Department as a Brand Promotion and Corporate Culture Operations Assistant. My responsibilities covered government visits, sustainability reporting materials, employee activities, and corporate communication.
The challenge
Heavy industry's public image is stuck on capacity, scale and smokestacks. A company in transition needs a different language — one that turns technical retrofits, emissions data and staff welfare into something an outside reader and a shop-floor worker will both accept. Every piece I wrote had to clear three audiences at once: the department head, the frontline worker being written about, and the external reader.
Heavy industry's public image is stuck on capacity, scale and smokestacks. A company in transition needs a different language — one that turns technical retrofits, emissions data and staff welfare into something an outside reader and a shop-floor worker will both accept. Every piece I wrote had to clear three audiences at once: the department head, the frontline worker being written about, and the external reader.
Approach
I worked across two audiences: external stakeholders and employees. For external communication, I translated technical material about production, automation, and the green transition into newsroom-style stories, building each around a person, decision, or operational change instead of corporate claims.
For internal communication, I helped plan and produce short films and an employee-facing campaign. I coordinated interviews, fact-checking, and approvals so the work stayed legible to non-specialists without overstating what the company could prove.
Outputs and evaluation: I produced seven articles and two short films. The employee campaign received 9.4/10 in an internal evaluation.Additional responsibilities: I prepared briefing materials for government visits, collected governance data for sustainability reporting, and coordinated nine employee-care and corporate culture activities with HR teams.
What I'd do differently: I would define stakeholder sign-off and outcome measures at the start, then connect each story, film, or employee campaign to a specific communication objective rather than evaluating the work mainly through delivery quality.
I worked across two audiences: external stakeholders and employees. For external communication, I translated technical material about production, automation, and the green transition into newsroom-style stories, building each around a person, decision, or operational change instead of corporate claims.
For internal communication, I helped plan and produce short films and an employee-facing campaign. I coordinated interviews, fact-checking, and approvals so the work stayed legible to non-specialists without overstating what the company could prove.
Outputs and evaluation: I produced seven articles and two short films. The employee campaign received 9.4/10 in an internal evaluation.Additional responsibilities: I prepared briefing materials for government visits, collected governance data for sustainability reporting, and coordinated nine employee-care and corporate culture activities with HR teams.
What I'd do differently: I would define stakeholder sign-off and outcome measures at the start, then connect each story, film, or employee campaign to a specific communication objective rather than evaluating the work mainly through delivery quality.
Gallery
